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A Multimodal Analysis of the Arabic-English Translation of Selected <i>Juha</i> Animated Tales

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

Meaning-making is no longer viewed as a matter of words. In the modern world of digital communication technology, images, colors, and fonts speak louder than words. Animated folktales are rich multimodal texts that help nations preserve their heritage. Hundreds of folk stories from different cultures can be found through a simple internet search. This study analyzes the English translations of tales for the famous Arab folk figure Juha according to Kress and van Leeuwen's multimodal approach (2006), and Borodo's meaning loss/gain concept in translation analysis (2015). The results reveal that due to the transformations in the visual elements, the English translations of the tales shape a culture that is distinct from the one presented by the Arabic texts. The findings show that although its main function is to enhance communication among diverse cultures, translation in this digital era can threaten cultural identities. Therefore, further digital efforts to preserve and revitalize the Arab culture are highly required.

DOI

10.21608/cse.2022.135366.1117

Keywords

multimodality, Folktales, cultural identity, digital age, Visual Elements

Authors

First Name

Sama

Last Name

Dawood

MiddleName

-

Affiliation

English Department, Faculty of Al-Alsun and Mass Communication, Cairo- Egypt

Email

sama.dawood@miuegypt.edu.eg

City

Cairo

Orcid

-

Volume

2022

Article Issue

2

Related Issue

36309

Issue Date

2022-12-01

Receive Date

2022-04-22

Publish Date

2022-12-01

Page Start

86

Page End

97

Print ISSN

0575-1624

Online ISSN

2682-2504

Link

https://cse.journals.ekb.eg/article_310518.html

Detail API

https://cse.journals.ekb.eg/service?article_code=310518

Order

8

Type

Original Article

Type Code

738

Publication Type

Journal

Publication Title

Cairo Studies in English

Publication Link

https://cse.journals.ekb.eg/

MainTitle

A Multimodal Analysis of the Arabic-English Translation of Selected <i>Juha</i> Animated Tales

Details

Type

Article

Created At

24 Dec 2024