The Impact of Social Media Influencers on Consumer’s Purchase Intention Mediated by Attitude – Applied on Dermatology Influencers

Measuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online

The Role of the Celebrity Endorsement Strategy in Influencing the Recipient's Purchasing Behavior During the Covid-19 Pandemic

The impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase

The Impact of Digital Marketing on Purchase Intention Via Perceived Value and Brand Experience during the Era of COVID-19 in the Telecommunication Sector

The Impact of TikTok Influencers on TikTok Users' Online Buying Decisions in Egypt

The Impact of Fashion Ads on Social Media Platforms on the Purchasing Behavior

Consumer Buying Behavior during COVID-19 Pandemic A Comparative Study

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The Impact of social media channels on consumer behavior in online shopping