Subjects
-Tags
Curriculum and methods of teaching
Abstract
Business English importance is not exclusive to the ivory tower of the academic pathway. It extends to include success at work place as business requires interactive communication. English for Marketing is one of the Business English subjects that the students of the Higher Institution of Computers and Advanced Administration at Al Behera study. Such a branch requires the integration of the four language skills and marketing content to solve real marketing problems. The gap between the market needs and those students' level in English for marketing triggered the researcher to randomly chose 30 of those first year students to approach this subject via problem solving strategy. Each step of the problem solving process matches the process of marketing and the language skills that are necessary to address authentic marketing problems. The rejection of the null-hypotheses of this quasi experimental study proves the efficiency of dealing with English for Marketing as a problem. The results of the pre-post test mirror the formative assessment that assess the students' progress along the period of the study.
DOI
10.21608/jsre.2023.208646.1565
Keywords
problem solving, content based learning, English for marketing
Authors
First Name
Shaimaa Hussein Ali
MiddleName
-Affiliation
English Department, The Higher Institution of Languages and Translation, Fifth Settlement, Cairo, Egypt
Email
alkhulyshaimaa@gmail.com
Orcid
-Link
https://jsre.journals.ekb.eg/article_311635.html
Detail API
https://jsre.journals.ekb.eg/service?article_code=311635
Publication Title
مجلة البحث العلمى فى التربية
Publication Link
https://jsre.journals.ekb.eg/
MainTitle
The Use of Problem Solving in Teaching English for Marketing