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311635

The Use of Problem Solving in Teaching English for Marketing

Article

Last updated: 03 Jan 2025

Subjects

-

Tags

Curriculum and methods of teaching

Abstract

Business English importance is not exclusive to the ivory tower of the academic pathway. It extends to include success at work place as business requires interactive communication. English for Marketing is one of the Business English subjects that the students of the Higher Institution of Computers and Advanced Administration at Al Behera study. Such a branch requires the integration of the four language skills and marketing content to solve real marketing problems. The gap between the market needs and those students' level in English for marketing triggered the researcher to randomly chose 30 of those first year students to approach this subject via problem solving strategy. Each step of the problem solving process matches the process of marketing and the language skills that are necessary to address authentic marketing problems. The rejection of the null-hypotheses of this quasi experimental study proves the efficiency of dealing with English for Marketing as a problem. The results of  the pre-post test mirror the formative assessment that assess the students' progress along the period of the study.

DOI

10.21608/jsre.2023.208646.1565

Keywords

problem solving, content based learning, English for marketing

Authors

First Name

Shaimaa Hussein Ali

Last Name

Alkhuly

MiddleName

-

Affiliation

English Department, The Higher Institution of Languages and Translation, Fifth Settlement, Cairo, Egypt

Email

alkhulyshaimaa@gmail.com

City

Cairo

Orcid

-

Volume

24

Article Issue

4

Related Issue

42799

Issue Date

2023-04-01

Receive Date

2023-05-04

Publish Date

2023-04-01

Page Start

169

Page End

213

Print ISSN

2356-8348

Online ISSN

2356-8356

Link

https://jsre.journals.ekb.eg/article_311635.html

Detail API

https://jsre.journals.ekb.eg/service?article_code=311635

Order

8

Type

المقالة الأصلية

Type Code

495

Publication Type

Journal

Publication Title

مجلة البحث العلمى فى التربية

Publication Link

https://jsre.journals.ekb.eg/

MainTitle

The Use of Problem Solving in Teaching English for Marketing

Details

Type

Article

Created At

23 Dec 2024