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327457

Digital Food Marketing on Social Networking Sites: Exposure, Engagement, and association with Overweight/Obesity among Medical Students in An Egyptian University

Article

Last updated: 23 Dec 2024

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Tags

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Abstract

Background: Digital food marketing on social networking sites (SNS) can significantly impact young people's food choices and increase consumption of unhealthy foods, snacking, and disordered eating behaviors. Objective: To describe the SNS use patterns, exposure to, and engagement with SNS food marketing among medical students. Methods: A cross-sectional study was carried out on a convenience sample of 706 medical students. An online survey was used to collect sociodemographic data, type, and frequency of SNS use. Five-point Likert scale questions were used to measure the levels of exposure to and engagement with SNS food marketing. Results: Participants were mostly females (57.93%), with a mean age of 20.77±1.98 years. Out of 706 participants, 157 (22.2%) reported daily exposure to any SNS food marketing, and 190 (26.9%) fell in the high engagement category. Daily exposure to food marketing was significantly associated with daily SNS use for two hours or more (p=0.006). Earlier age of onset of SNS use, number of SNS accounts, and two hours or more of daily SNS use were associated with higher engagement (p

DOI

10.21608/ejcm.2023.231271.1267

Keywords

social media, digital food marketing, young adults, Social media engagement

Authors

First Name

Zeinab

Last Name

Sadek

MiddleName

Ashraf

Affiliation

Department of Community, Environmental and Occupational Medicine , Faculty of Medicine, Ain Shams University, Cairo, Egypt.

Email

zeinabsadek@med.asu.edu.eg

City

-

Orcid

-

First Name

Wafaa

Last Name

Hussein

MiddleName

Mohamed

Affiliation

Department of community, environmental and occupational medicine, Faculty of medicine, Ain Shams University, Cairo, Egypt.

Email

wafaa.mohamed@med.asu.edu.eg

City

Cairo

Orcid

0000-0003-0147-7946

First Name

Azza

Last Name

Hassan

MiddleName

Mohammed

Affiliation

Department of Community, Environmental and Occupational Medicine , Faculty of Medicine, Ain Shams University, Cairo, Egypt.

Email

drazzahassan@med.asu.edu.eg

City

-

Orcid

-

First Name

Maha

Last Name

Gaafary

MiddleName

E

Affiliation

Abbassia Beside El Nour Mosque - Cairo Egypt

Email

maha_elgaafary@med.asu.edu.eg

City

Cairo

Orcid

-

Volume

42

Article Issue

2

Related Issue

47350

Issue Date

2024-04-01

Receive Date

2023-08-23

Publish Date

2024-04-01

Page Start

90

Page End

97

Print ISSN

1110-1865

Online ISSN

2090-2611

Link

https://ejcm.journals.ekb.eg/article_327457.html

Detail API

https://ejcm.journals.ekb.eg/service?article_code=327457

Order

3

Type

Original Article

Type Code

234

Publication Type

Journal

Publication Title

The Egyptian Journal of Community Medicine

Publication Link

https://ejcm.journals.ekb.eg/

MainTitle

Digital Food Marketing on Social Networking Sites: Exposure, Engagement, and association with Overweight/Obesity among Medical Students in An Egyptian University

Details

Type

Article

Created At

23 Dec 2024