This study examines the effectiveness of visual media-based language instruction in improving students' mastery of expressing past time frame in English.  The research addresses the challenges students face in distinguishing between the different forms that express the past time frame. The research problem lies in the possibility of expressing past events in English by using different tenses in such a way that differs from Arabic where past is only expressed by using the past tense. By contrast, English permits using three past tenses which differ only in their aspect: past simple, past perfect, past continuous. Further, even the present perfect can be used to describe the past in English. Against this background, the objectives of the study include evaluating the impact of a language education program based on visual media on students' understanding and application of the different forms of past time, as well as identifying the effectiveness of using cartoons to facilitate understanding and use of tenses that express past in English.  To this end, the research procedures include the application of pre- and post-test assessments to measure students' proficiency before and after the implementation of the program.  Specifically, students are asked to write a paragraph on their last vacation and prominence is placed on how they express the different past events. The program includes displaying cartoon clips illustrating the different forms that express the past time frame and providing a comprehensive explanation of the use and formation of the tenses that express past.  The results indicate a significant improvement in students' proficiency in the post test after the application of the program, with an enhanced ability to employ the appropriate tense in their writings to express past events in accordance with the context, and convey chronology accurately.