The relationship between brand trust and brand attachment : An applied study

The Impact of Perceived Corporate Social Responsibility on Brand Advocacy: The Mediating Role of Brand Love

The Effect of Brand Authenticity toward Emotional Brand Attachment: The Moderating Role of Brand Image

Mediating brand evangelism in the relationship between brand relations and service quality and customer loyalty, satisfaction, value case study in the telecommunications sector i

Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

Ethical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis

The Relationship between Brand Authenticity and Brand Evangelism: An Empirical Study on Athletes Sports Shoes”

Antecedents and Consequences of Customer Brand Identification

The rhetoric of the brand advertising message and its role in community awareness

Investigating the impact of influencer credibility dimensions: attractiveness, trustworthiness, expertise, similarity, and sponsorship disclosure on purchase intention: a case st