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A proposed strategy for applying hybrid learning in teaching advertising design "Applied to Design Fundamentals"

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Last updated: 28 Dec 2024

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Abstract

The pandemic which has recently swept the world has imposed 
specific teaching methods that correspond with the precautionary 
measures taken during the periods of the pandemic wide spread; and 
although the e-education tools have vastly developed; there is still the 
need for the traditional education methods to emphasize specific 
learning requirements. Therefore; it is important to find an approach 
that combines the advantages of both electronic and traditional 
educations and overcomes their shortcomings; from here comes the 
importance of the “blended learning" which has proven its efficiency 
and is adopted by many international academic programs, in education 
in general; and in the advertising design education in specific. The 
concept of blended learning has emerged as a natural development for 
e-learning; it is a style of education that combines the electronic 
education with the traditional classroom education. This educational 
style does not revoke either the traditional or the electronic 
educations; it is a blend of both of them, in an attempt to benefit from 
their advantages. In this regard, there is a study which indicates that 
the blended learning students, who had the opportunity to 
communicate and work face-to-face; and avail themselves of the 
advantages of the distance e-learning at the same time; were more 
capable of conducting effective discussions and relationships than 
their peers who were only either e-educated; or classroom educated.

DOI

10.21608/ijdfs.2021.243655

Keywords

Blended learning, Advertising Design, design basics

Authors

First Name

Nermeen

Last Name

Ali Hosney Nounou

MiddleName

-

Affiliation

Lecturer -Advertising Department - Higher Institute of Applied Arts - fifth district

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Volume

4

Article Issue

1

Related Issue

26950

Issue Date

2021-06-01

Receive Date

2022-06-13

Publish Date

2021-06-01

Page Start

329

Page End

351

Print ISSN

2735-5357

Online ISSN

2735-5365

Link

https://ijdfs.journals.ekb.eg/article_243655.html

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https://ijdfs.journals.ekb.eg/service?article_code=243655

Order

243,655

Type

Original Article

Type Code

1,959

Publication Type

Journal

Publication Title

International Journal of Design and Fashion Studies

Publication Link

https://ijdfs.journals.ekb.eg/

MainTitle

A proposed strategy for applying hybrid learning in teaching advertising design "Applied to Design Fundamentals"

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Type

Article

Created At

23 Jan 2023