Architecture and City Branding: Role of Iconic buildings

BUILDING A SUCCESSFUL CITY BRANDING CASE STUDY: DUBAI

Communicating Nation Branding through media and marketing strategies in the recent decade:

Localization of the Brands Mental Image in Advertising Campaigns

Effectiveness of Employing Distinctive Brand Assets in Advertising Design

The rhetoric of the brand advertising message and its role in community awareness

MEASURING THE URBAN MATURITY OF MEDIUM-SIZED CITIES “A CASE STUDY OF SINBELLAWEEN CITY”

Integrated Conceptual Framework for Brand Interpretations

Tourism advertising strategies

Creative patterns and their relationships with the functional performance of brand design in light of the vocabulary of sustainable development