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177458

CITY BRANDING: INTRODUCING METHODS OF MEASURING BRANDING STRENGTH*

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Last updated: 28 Dec 2024

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Abstract

Cities increasingly compete in contested international markets for a wide range of beneficial assets, opportunities, and investments that help the city to develop and generate opportunities and resources for their citizens. Increasingly, cities are using thoughtful promotional brand strategies to better project their advantages, and to foster a clear identity and reputation that will help them win the competition for mobile opportunities over time. These identities and reputations are much more than logos or strap lines, they communicate a ‘whole story' about the value added that the city can offer to mobile activities that have a choice where they locate. The purpose of the brand is to provide an authentic and aspirational message about the city, brand models and rankings are then used to assess the cities standing among others in respect to image and to reveal their comparative shortcomings. This paper introduces the different models that assets city branding strength, in order to conclude the main factors that help cities to increase their branding strength.

Keywords

city branding, City Marketing, city ranking, Brand, Branding

Authors

First Name

Noha

Last Name

Hefnawy

MiddleName

Hussein

Affiliation

Assistant Lecturer of Architecture, Faculty of Engineering, Benha University

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City

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Orcid

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Volume

58

Article Issue

2

Related Issue

25691

Issue Date

2019-07-01

Receive Date

2019-06-13

Publish Date

2019-07-30

Page Start

29

Page End

26

Print ISSN

1110-1253

Online ISSN

2735-5500

Article File

EGSEN_Volume 58_Issue 2_Pages 29-26.pdf

PDF . 130.0kB

Link

https://egsen.journals.ekb.eg/article_177458.html

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https://egsen.journals.ekb.eg/service?article_code=177458

Order

23

Type

Scientific and technological

Type Code

1,881

Publication Type

Journal

Publication Title

Journal of the Egyptian Society of Engineers

Publication Link

https://egsen.journals.ekb.eg/

MainTitle

CITY BRANDING: INTRODUCING METHODS OF MEASURING BRANDING STRENGTH*

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Type

Article

Created At

23 Jan 2023