ABSTRACT: The research aimed to examine the quality perception role of servicescape on customer satisfaction and how it impacts customer loyalty in chains of fast foods restaurants, Through testing the relationship between servicescape elements, its quality perception , customer satisfaction, and customer loyalty for a sample of fast foods restaurants customers, whereas The sample of the research consisted of 180 customers of international fast foods restaurants and 131 customers of independent fast foods restaurants. The data were handled statistically by using the arithmetic means, standard deviation, and Cronbach's alpha in addition to using confirmatory factor analysis (CFA). The results revealed that the customer's perception and their positive assessment toward most of servicescape's elements, although there is difference in the importance between the servicescape's elements. The results revealed also that the research sample has Satisfaction with servicescape and it has loyalty with servicescape. finally, the research presents set of recommendations.