Impact of Motivators of Spreading Food and Beverage Rumors of Fast Food Restaurants Brand Name on Customers’ Purchasing Decisions

Factors Affecting Customers Purchase Decision in Fast Food Restaurants: The Mediating Role of Dissatisfaction and Negative Word of Mouth

An Application of the Theory of Planned Behavior to Predict the Behavior of International Fast Food Restaurants' Guests towards Negative Publicity

Investigating the Customers' Perceptions towards the Impact of Rumours on the Popularity of Quick Service Restaurant Chains in Egypt

The Impact of Marketing Deception in Customers’ Loyalty to Restaurants

The Influence of the Marketing Mix on Customers' Loyalty in the Fast Food Restaurants in Upper Egypt: Customers' Satisfaction as a Mediator

The Impact of Motives and Obstacles of Healthy Food on Customer Preference: Application on Some Five- Star Hotels and Restaurants

The Impact of Food Rumors handling procedures on restaurants’ image and customers’ purchasing decision: A research in Fayoum

Factors Affecting Customers' Intentions to Patronize Healthy Food Restaurants

The Impact of Customers' Nutritional Awareness on Food Habits, Behaviors, and Choices in Fast Food Restaurants