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192443

The Impact of Motives and Obstacles of Healthy Food on Customer Preference: Application on Some Five- Star Hotels and Restaurants

Article

Last updated: 24 Dec 2024

Subjects

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Tags

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Abstract

 This research aims to determine the motives and obstacles of healthy food choices at hotels and restaurants and to examine the impact of these motives and barriers on the degree of preference of choosing healthy food. A random sample of customers of 24 hotels and five five-star restaurants in Sharm El-Sheikh, estimated at 496 customers, was selected during two separate periods of October and December 2020. The results found a positive effect between the motives and choosing to eat healthy foods and found a negative impact between the obstacles and choosing to eat healthy foods. The study also found a negative effect between the motives and barriers of choosing to eat healthy foods. The study recommends the importance of adopting healthy menus and working to include them in the marketing policies and regulations of five-star hotels and restaurants, qualifying the restaurant or hotel to serve healthy menus.

DOI

10.21608/jaauth.2021.88464.1214

Keywords

Healthy Menus, customer preferences, Five-star Hotels, healthy food, Nutritional Motives

Authors

First Name

Abdel Rahman

Last Name

Mohammad

MiddleName

-

Affiliation

Hotels Studies Department, Faculty of Tourism and Hotels, Suez Canal University

Email

dr.abdelrahmanmohamed@tourism.suez.edu.eg

City

ismaillia

Orcid

-

First Name

Mohamed

Last Name

ELgendy

MiddleName

-

Affiliation

Hotels Studies Department, Faculty of Tourism and Hotels, Suez Canal University

Email

mohamedkhalil@tourism.suez.edu.eg

City

ُIsmalia

Orcid

0000-0001-8864-2750

First Name

Mohammed

Last Name

Zeina

MiddleName

-

Affiliation

Hotels Studies Department, Faculty of Tourism and Hotels, Suez Canal University

Email

mohammed.zeina@tourism.suez.edu.eg

City

ismaillia

Orcid

-

Volume

21

Article Issue

2

Related Issue

27721

Issue Date

2021-12-01

Receive Date

2021-07-31

Publish Date

2021-12-01

Page Start

307

Page End

319

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_192443.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=192443

Order

15

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Impact of Motives and Obstacles of Healthy Food on Customer Preference: Application on Some Five- Star Hotels and Restaurants

Details

Type

Article

Created At

22 Jan 2023