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95557

Culinary tourism in Egypt: a tourist perspective

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Last updated: 26 Dec 2024

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Abstract

Over the past few years, culinary tourism has gained increasing importance in tourism industry. This relatively new market offers destinations numerous marketing opportunities. However, investigating culinary experience and its effect on tourist satisfaction and perception of a destination is under researched. The current study aims to assess Egyptian local food image attributes and its potential impact on both tourist food experience satisfaction and revisit intentions. For this purpose, self-administered questionnaires were distributed to a sample of (418) international tourists. Results revealed that there is a relatively high acceptance among tourists that “Egyptian food attributes" dimension is the main image of Egyptian local food. Regression analysis indicated that “food environment" dimension is an important food image that affects tourist's overall satisfaction. Given that there is no specific scale developed for this purpose in Egypt, the main implication of the current study is to provide a measurement scale built on previous research that identifies and assesses attributes of local cuisine from tourist's viewpoint.  The current study offers valuable implications as well for destination marketers, managers and businesses that would help them develop and market a new type of tourist attraction and offer unique and memorable culinary experience.

DOI

10.21608/ijaf.2016.95557

Keywords

Culinary tourism, tourist satisfaction, revisit intentions, culinary tourist, Egyptian cuisine

Authors

First Name

Mona

Last Name

Elmoghazy

MiddleName

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Affiliation

Tourism Studies, Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt

Email

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City

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Orcid

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First Name

Maii

Last Name

Omar

MiddleName

-

Affiliation

Tourism Studies, Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt

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Orcid

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Volume

2

Article Issue

2

Related Issue

14406

Issue Date

2016-10-01

Receive Date

2020-06-13

Publish Date

2016-10-01

Page Start

231

Page End

252

Print ISSN

2636-4255

Online ISSN

2636-4263

Link

https://ijaf.journals.ekb.eg/article_95557.html

Detail API

https://ijaf.journals.ekb.eg/service?article_code=95557

Order

11

Type

Original Article

Type Code

1,319

Publication Type

Journal

Publication Title

International Academic Journal Faculty of Tourism and Hotel Management

Publication Link

https://ijaf.journals.ekb.eg/

MainTitle

Culinary tourism in Egypt: a tourist perspective

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Article

Created At

23 Jan 2023