Factors Influencing the Digital Tourism Marketing of Generation Z Tourists "Applied to the Egyptian Tourist Destination"

The Role of Performance Marketing in Achieving Sustainable Competitive Advantage for Hotels

The Role of Green Marketing in Improving the Hotel's Image and Enhancing Loyalty: from the Customer's Perspective

Digital Transformation in Tourism and Its Role in Preserving Heritage

The Role of Digital Marketing in Enhancing the Mental Image of Diving Trips on the Red Sea Coast

The Impact of Insta Tourism on Tourism Decision Making of Generation Y

Impact of Digital Transformation on The Competitiveness and Added Value of the Tourism Sector

The influence of optimism and innovativeness on customers' perceptions of technological readiness in five-star hotels

GENERATIONAL DIFFERENCES IN THE TRAVEL DECISION-MAKING PROCESS: A COMPARATIVE STUDY BETWEEN GENERATION X, Y AND Z AS MODERATING VARIABLES

Exploring the Usage of Digital Content Marketing in Hotels and Travel Agencies in Egypt