Exploring the Needed Marketing Content and Strategies to Combat the Negative Global Conditions and Promote Nation Branding for the Post COVID-19 Pandemic Period

Advertising strategies for maintaining nation brand equity in times of crisis “Egyptian tourism advertising campaigns as a model”

The rhetoric of the brand advertising message and its role in community awareness

CITY BRANDING: INTRODUCING METHODS OF MEASURING BRANDING STRENGTH*

Tourism advertising strategies

فـاعلية الأنشطة الاتصالية للعلاقات العامة الدولية بالمنظمات الدبلوماسية في تسويق الهوية الوطنية:

Unveiling the Country’s Brand Image in the Egyptian Context

دور الاتصال التسويقي في تحقيق رؤية المملكة 2030: استراتيجية لبناء العلامة التجارية وتعزيز النمو الاقتصادي

Role of Social Media Brand Communication on Online Brand Experience and Brand Equity Dimensions: Applying to the Higher Education Sector

Green media marketing initiatives for national projects in the country and their impact on their mental image among young people - a field study on green transportation projects