Conceptual Typography Between form Significance and Persuasion

The Abstract Character of Typography Art

The Persuasive effect of using Visual Metaphors in Advertising Design

Visual Persuasion Techniques in Ambigram Art and Application in Contemporary Advertising Design

The Creative Concept and its role in Advertising Design

The Philosophy of Visual Thinking through Visual Techniques and its Role in Advertising Design

The relation between figure & background expressed as form & counter form of the Typography in printed ads

Conceptual Metaphor is Visual Hermeneutics

Visual Literacy and its Relation to design education

THE CONCEPTUAL DIMENSION OF THE TYPOGRAPHIC ELEMENTS IN THE CINEMATIC POSTER TOWARD RAISING “THE RECEIVER''''S VISUAL CULTURE"