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114311

Conceptual Metaphor is Visual Hermeneutics

Article

Last updated: 22 Jan 2023

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Abstract

Metaphor is a conceptual expression of content in the form of borrowing, not similarity, whether linguistic or figurative, it is not the truth and what we seek by employing metaphor is the approximation or distinction of the implicit meaning beyond the forms and their relationship to each other and not the forms themselves. If the picture means a thousand words, then the metaphor means a thousand pictures. Research Phenomenon There are many ways of expressing what is going on in the minds of man, whether oral dialogue, written texts, pictures or drawings, there are often hidden messages behind these forms of expression, which contributes greatly to the hermeneutics process by trying to reveal the realization of those messages. This indicates that there is a close relationship between metaphor and hermeneutics. Research Assumption: The research claims that metaphor represents an important means of reaching the mysterious implicit meanings that need to be hermeneutics. Research objective: Exposing aspects of the positive relationship and the role that Metaphor can play as a necessary means of practicing hermeneutics. Research Methodology The research follows the inductive approach. Research Plan  First Stage: Review of Literature related to the subject of the research, Second Stage: Patterns and clustering  Third Stage: Induction The claim is formulated and tested by creating patterns, measuring its parts or wholes, and realizing the relationship and its aspects. Forth Stage: The stage of theory formulation and presentation of results. This is done by establishing an abstract rationale for the validity of the research claim, and possibility of generalization and replication, and display of results through visual thinking methods and visual presentation. Results: 1. Metaphor is a strong meaning and a simplified means of reaching an implicit meaning.  2. Metaphor is an essential and important means in the design process, design education, design learning, and design hermeneutics. 3. The importance of the role played by metaphor in helping the designer clarifying his vision and ideas. 4. Metaphor seeks what hermeneutics seeks, but in a visual way.

DOI

10.21608/idj.2020.114311

Keywords

Metaphor - Simile - Interpretation, Hermeneutics - Metaphor Building

Authors

First Name

Ezzat

Last Name

Saad

MiddleName

-

Affiliation

Faculty of Applied Arts, Helwan University

Email

prof_ezzatsaad@hotmail.com

City

Cairo

Orcid

-

First Name

Ragab

Last Name

Abd el-Gawad

MiddleName

Hilal

Affiliation

Professor of Industrial Design - Helwan University - Faculty of Applied Arts - Egypt

Email

aboraby_2007@hotmail.com

City

-

Orcid

-

First Name

Heba

Last Name

Abd El-Gawad

MiddleName

علی

Affiliation

Faculty of Applied Arts, Helwan University, Giza, Egypt

Email

heba.abdelgawad@hotmail.com

City

Giza

Orcid

-

Volume

10

Article Issue

4

Related Issue

17328

Issue Date

2020-10-01

Receive Date

2020-08-04

Publish Date

2020-10-01

Page Start

461

Page End

468

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_114311.html

Detail API

https://idj.journals.ekb.eg/service?article_code=114311

Order

37

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

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Details

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Article

Created At

22 Jan 2023