التسويق القائم على الحواس لخلق ارتباط عاطفي مع المتلقي إستراتيجية مقترحة للتطبيق في المجتمع المصري

Impact of Sales Promotions and Advertising Techniques on Consumer Behaviour

The Relationship between Environmental Cues and Consumer Behavior

Investigation of consumer Preferences in light of Market-Driven Aesthetics

The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

Psychology of the color of advertising in marketing and consumer psychology

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects

The role of auditory marketing in enhancing the perceived quality of an airline brand

Ambient Ads as Unconventional Media Approach

Can Sensory Marketing Factors Improve the Customers' Pleasure and Arousal in Egyptian Resort Hotels?