Advertising ethics as ruling standards in competitive advertising

The rhetoric of the brand advertising message and its role in community awareness

3ostalgia in the Advertising Alliance and its Impact on the Recipient of the Advertisement

Localization of the Brands Mental Image in Advertising Campaigns

The Creative Concept and its role in Advertising Design

Ambient Ads as Unconventional Media Approach

An Empirical study of Banned Advertising in Egypt and Violated Morals

Comparative Advertising as a Competitive Tool for Advertising Institutions

Investigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model

Advertising empathy strategies and their role in influencing the recipient