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85865

An Empirical study of Banned Advertising in Egypt and Violated Morals

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Last updated: 04 Jan 2025

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Abstract

With the expansion of developing markets and advertising trends, products tend to search for the most creative ideas to achieve and maintain brand identity. In order to stand out among the advertising clutter, some ads push the boundaries of what may be socially and morally acceptable or unacceptable, while most advertisers rely on the “shock value" to achieve the desired output, it mainly leads to the creation of what is known as “offensive advertising". This research aims to discuss the theoretical framework and regulations for advertising in Egypt, with an analysis of the banned advertising in 2016 and 2017, and setting a framework based on the Moral Foundations Theory to be used as a guideline for advertising ethics. The research uses the qualitative and quantitative methodology, through the analysis of the banned advertising campaigns in relation to the Egyptian Standard Specifications of Advertising Requirements and through interviews conducted with focus groups among the Egyptian Society discussing moral standards of what is accepted or rejected within the banned advertising.

DOI

10.21608/idj.2018.85865

Keywords

Banned Advertising, Violated Morals, Ad Campaign

Authors

First Name

Bassant

Last Name

Eyada

MiddleName

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Affiliation

Associate Professor, American University in the Emirates, UAE.

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Orcid

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Volume

8

Article Issue

2

Related Issue

12191

Issue Date

2018-04-01

Receive Date

2018-02-15

Publish Date

2018-04-01

Page Start

27

Page End

37

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 8_Issue 2_Pages 27-37.pdf

PDF . 845.0kB

Link

https://idj.journals.ekb.eg/article_85865.html

Detail API

https://idj.journals.ekb.eg/service?article_code=85865

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2

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

An Empirical study of Banned Advertising in Egypt and Violated Morals

Details

Type

Article

Created At

22 Jan 2023