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159771

Ethos, Logos and Pathos: Metadiscourse Markers and the Construction of Persuasion in Some Selected Speeches of UNICEF’s Goodwill Ambassadors

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Last updated: 04 Jan 2025

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Abstract

This paper aims at investigating the linguistic devices used to carry out the persuasive functions of metadiscourse markers employed in David Beckham and Millie Bobby Brown's speeches at UNICEF, New York, November 20, 2019. It also aims at identifying the similarities and the differences between the various persuasive appeals and strategies employed in the speeches of those two celebrities. In order to carry out these goals, the research follows Conner and Lauer's (1985) model of persuasion and Dafouz-Milne's (2008) theory of metadiscourse markers. Results suggest that many subcategories of both textual and interpersonal metadiscourse markers are found in the speeches of both goodwill ambassadors except for reminders, topicalisers and probability adverbs, but there are some variations in using them. Findings also prove that logical markers are the most used textual metadiscourse markers in both discourses and that the dominant interpersonal linguistic features in both speeches are those which belong to the category of commentaries. According to the use of different persuasive appeals, rational appeal is mostly used by Beckham and Millie.

DOI

10.21608/opde.2020.159771

Keywords

metadiscourse markers, Persuasion, Goodwill ambassadors, UNICEF

Authors

First Name

Menna Mohammed Salama El-Masry

Last Name

El-Masry

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Volume

71

Article Issue

1

Related Issue

23439

Issue Date

2020-07-01

Receive Date

2021-03-29

Publish Date

2020-07-01

Page Start

155

Page End

187

Print ISSN

1110-2721

Online ISSN

2735-3591

Link

https://opde.journals.ekb.eg/article_159771.html

Detail API

https://opde.journals.ekb.eg/service?article_code=159771

Order

7

Type

Original Article

Type Code

1,140

Publication Type

Journal

Publication Title

CDELT Occasional Papers in the Development of English Education

Publication Link

https://opde.journals.ekb.eg/

MainTitle

Ethos, Logos and Pathos: Metadiscourse Markers and the Construction of Persuasion in Some Selected Speeches of UNICEF’s Goodwill Ambassadors

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Article

Created At

22 Jan 2023