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106611

When Ideology Is Visualised: A Study of Cognitive Metaphors and Visual Rhetoric of Cartoons in Egyptian Newspapers

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Last updated: 25 Dec 2024

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Abstract

Political and social cartoons reflect the ideology and social perspectives of society. The cartoonist manages to do this using various linguistic and visual tools. These devices are gathered under the umbrella term "Rhetorical devices". Metaphors, speech acts, tones and modalities, lexicalization, tenor and visual rhetoric are important in analyzing cartoons. In this paper, the researcher concentrates on two aspects of rhetorical devices, i.e. metaphor as a semantic aspect, and image as a visual rhetorical aspect. Applying theories of cognitive science to political cartoons shows how the cartoonist can reflect the ideology of the issues he tackles. This paper attempts to treat the interaction between people's cognition and cartoons political messages. The main goal is to highlight the cartoonist's ideology concerning the cognitive Metaphor Theory and the Rhetorical Visual Theory. For this purpose, two theories are applied to examine the cartoons under investigation. The first theory is Charteris-Black's critical Metaphor Theory (2005), and the second is Sonja Foss's Theory of Visual Rhetoric (2005). Thus, the study aims at tracing the use of critical metaphor and visual rhetoric in cartoons as samples of critical discourse, explaining their conceptual meaning and revealing their underlying ideologies as well

DOI

10.21608/opde.2015.106611

Keywords

ideology, Cognitive Metaphor Theory, Visual Rhetoric Theory, political cartoons

Authors

First Name

Amel Omar Abd-El Hameed

Last Name

Hameed

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Orcid

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Volume

59

Article Issue

1

Related Issue

16131

Issue Date

2015-07-01

Receive Date

2020-08-09

Publish Date

2015-07-01

Page Start

227

Page End

252

Print ISSN

1110-2721

Online ISSN

2735-3591

Link

https://opde.journals.ekb.eg/article_106611.html

Detail API

https://opde.journals.ekb.eg/service?article_code=106611

Order

7

Type

Original Article

Type Code

1,140

Publication Type

Journal

Publication Title

CDELT Occasional Papers in the Development of English Education

Publication Link

https://opde.journals.ekb.eg/

MainTitle

When Ideology Is Visualised: A Study of Cognitive Metaphors and Visual Rhetoric of Cartoons in Egyptian Newspapers

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Article

Created At

22 Jan 2023