The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

The impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase

The Impact of Fashion Ads on Social Media Platforms on the Purchasing Behavior

The impact of social media brand communications on customer based brand brand equity

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

Measuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The Impact of social media channels on consumer behavior in online shopping

The Impact of Digital Consumer Engagement Dimensions on Brand Recall. An Empirical Study on Online Fashio Conmmunity

Investigating the impact of influencer credibility dimensions: attractiveness, trustworthiness, expertise, similarity, and sponsorship disclosure on purchase intention: a case st