223571

The Effect of Recreational Experiences and Emotional Gratification on Guest Loyalty in Resorts

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

The aim of the study is to examine the effect of guests' recreational experience and emotional gratification at resort hotels on guest loyalty. The aim of the study was achieved by employing an integrative model using SmartPLS. The convenient sampling was used. Four hundred questionnaires form were distributed to resort hotel guests in Sharm El-Sheikh, out of which 305 were returned, and 286 usable ones were statistically handled (71.5% response rate). Mann–Whitney U, Kruskal–Wallis tests, and confirmatory factor analysis were used to analyze the questionnaire forms collected from resort hotel guests. The study results show that most experience factors (entertainment, education, and escapism) significantly affected guest loyalty. Furthermore, three factors of emotional gratification (i.e., fun, the vicarious release of emotions, and social sharing of emotion) were essential for guest loyalty. The study holds crucial academic implications for future scholarly research in tourism and hospitality. Hotel management should hire professional teams and provide different training programs for the animation team. The hotel managers should motivate senior guests to use recreational activities to enhance their experience and increase their loyalty. The animation team should design activities that attract guests.

DOI

10.21608/jaauth.2022.116166.1288

Keywords

Recreational Experience, Emotional Gratification, Guest loyalty, resort hotels

Authors

First Name

Faten

Last Name

Hussien

MiddleName

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Affiliation

Associate Professor, Faculty of Tourism and Hotel Management, Helwan University, Cairo, Faculty of Tourism and Hospitality, King Salman International University, South Sinai

Email

faten_fth@hotmail.com

City

Cairo

Orcid

-

First Name

kareem

Last Name

Rashwan

MiddleName

-

Affiliation

Al- Alson Institute for Tourism and Computer, Faculty of Tourism and Hospitality, King Salman International University, South Sinai

Email

kareem.rashwan183@gmail.com

City

Cairo

Orcid

-

Volume

22

Article Issue

2

Related Issue

32493

Issue Date

2022-06-01

Receive Date

2022-01-13

Publish Date

2022-06-01

Page Start

54

Page End

73

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_223571.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=223571

Order

4

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Effect of Recreational Experiences and Emotional Gratification on Guest Loyalty in Resorts

Details

Type

Article

Created At

22 Jan 2023