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A Holistic Model for Sustainable Restaurant Operations using the Business Model Canvas Approach

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

Providing sustainable food services has become a common practice of many hospitality enterprises around the world. Nevertheless, previous studies focused on a specific aspect of sustainable restaurants and lacked a comprehensive investigation of their overall operations. Therefore, this study aims to apply the Business Model Canvas approach to develop an integrated business model that enable successful operations of sustainable restaurants. A qualitative approach was adopted in this study using the Delphi technique as an instrument for collecting primary data. The process of primary data collection involved three rounds. The first round included administering an open-ended questionnaire that captured the nine aspects of the business model canvas for eco-friendly restaurants. The second round aimed to revise the model that was developed based on the results of the first round, while the third round aimed to establish a consensus on the revised model. A panel of experts including 19 academic and industry experts were recruited in the empirical investigation. The results of the study provided some eco-friendly practices that were incorporated into a holistic model that captures the major operations of sustainable restaurants. Doing so contributes to the hospitality literature by addressing a knowledge gap as well as contributes to the industry through the proposed empirical model.  

DOI

10.21608/jaauth.2021.54916.1104

Keywords

sustainable restaurants, Eco-friendly, green Practices, Business Model Canvas

Authors

First Name

Abuelkassem

Last Name

Mohammad

MiddleName

A.A.

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University.

Email

kassem.mohammad@mu.edu.eg

City

Minia

Orcid

0000-0002-2221-0100

First Name

Moamen

Last Name

AbouElezz

MiddleName

-

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University.

Email

momen.kamel@mu.edu.eg

City

Minia

Orcid

-

Volume

19

Article Issue

3

Related Issue

20824

Issue Date

2020-12-01

Receive Date

2020-09-23

Publish Date

2020-12-01

Page Start

207

Page End

227

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_140590.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=140590

Order

11

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

A Holistic Model for Sustainable Restaurant Operations using the Business Model Canvas Approach

Details

Type

Article

Created At

22 Jan 2023