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53962

Assessing service failure recovery strategies and its impacts upon service quality offered: management perspective in local Fast food restaurants

Article

Last updated: 24 Dec 2024

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Abstract

The aim of this research paper is to assess the service failure recovery strategies adopted by local fast food restaurant in Egypt and recommend specific strategies that restaurant's managers and customers agreed on. A questionnaire form was used to collect data from two categories of respondents; the first category comprised local fast food restaurants' managers and servers. Ten local fast food chains were surveyed as a comprehensive sample (149 restaurants). A total of 123 successful responses were achieved with a response rate of 82.55%.  The second category comprised local fast food restaurants' customers to assess their beliefs about the same variables that managers had earlier reported on. A total of 171 successful responses were achieved out of 250 with a response rate of 68.4%. The findings indicate the importance of service recovery that facilitates transforming behavioral intentions into actual behavior.

DOI

10.21608/jaauth.2016.53962

Keywords

Purchase intentions, Relationship quality, Purchase behavior, Service recovery satisfaction, Quality of service, Hotel Industry

Authors

First Name

Nabeel

Last Name

Badran

MiddleName

Aly ahmad

Affiliation

Faculty of Tourism and Hotels, Fayoum University

Email

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City

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Orcid

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First Name

Magdy

Last Name

Abdela'tty

MiddleName

Abdel Aleem

Affiliation

Faculty of Tourism and Hotels, Fayoum University

Email

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City

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Orcid

-

Volume

13

Article Issue

3

Related Issue

8235

Issue Date

2016-12-01

Receive Date

2016-09-01

Publish Date

2016-12-01

Page Start

74

Page End

86

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_53962.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=53962

Order

17

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Assessing service failure recovery strategies and its impacts upon service quality offered: management perspective in local Fast food restaurants

Details

Type

Article

Created At

22 Jan 2023