The tourism sector is affected negatively by the crisis either at the international or domestic level. Hence, the study aims to propose an effective model of tourism recovery marketing to guide the official tourism sector in various tourism destinations including Egypt. The study relied on many studies which examined the role of tourism marketing in crisis management. The study reached an effective recovery marketing model underpinned on scientific basis such as determining the level of severity of the crisis, restoring security and safety, participating in tourism development, as well as choosing the appropriate marketing mix, and finally monitoring tourism marketing.