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57503

Electronic Marketing of traditional crafts in Egypt

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

       Crafts and traditional industries are one of the most important economic activities that connect between the history and habits on the area where they exist. All along the history Egypt has been famous for heritage arts and their crafts men who achieved wonderful results in many crafts such as patchwork, arabisc, pottery, jewels, and handmade carpets. Thus preserving the Egyptian heritage and crafts is one of the main aims of the study, therefore, the study sheds light on the most important traditional crafts in Egypt and highlights the main obstacles that face such crafts. Aims of the study are achieved through carrying out some interviews with those interested in this field. Also, questionnaires were distributed to a sample of workshop owners and factories in Cairo and Giza to know how they use electronic marketing of crafts, and their suggestions to promote this sector. The results of the study indicate that using internet helps provide tourism service with high quality through saving time and effort. The study recommends the necessity of training workers and giving them some skills through training courses that qualify them to use such devices.

DOI

10.21608/jaauth.2019.57503

Keywords

Electronic Marketing – Traditional crafts – tourism promotion

Authors

First Name

Heba Allah

Last Name

alakhras

MiddleName

Atef

Affiliation

faculty of tourism and hotels, Suez Canal University

Email

heba_alakhras@tourism.suez.edu.eg

City

ismaillia

Orcid

-

Volume

16

Article Issue

1

Related Issue

7767

Issue Date

2019-06-01

Receive Date

2018-09-06

Publish Date

2019-06-01

Page Start

146

Page End

155

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_57503.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=57503

Order

15

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Electronic Marketing of traditional crafts in Egypt

Details

Type

Article

Created At

22 Jan 2023