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49701

Perception of Attitude to Fast-Food Restaurants: A Comparative Study of Male and Female Consumers

Article

Last updated: 04 Jan 2025

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Abstract

Fast-food restaurants are preferred by both male and female consumers for different reasons. Therefore this research aims to compare the perceptions and attitudes of males and females about fast-food restaurants in greater Cairo. A self-administered survey questionnaire was used to collect data; 300 participants of 11yrs old or above (150 females and 150 males) were asked to complete the questionnaires. The findings revealed that males regard the superiority of the menu as follows: menu variety, innovative food, fresh ingredients, appropriate temperature, pleasing appearance and flavor of meals but the size of portion is of no importance. On the other hand females considered that size of portion and freshness of food ingredients as good; menu variety, meals flavor and pleasing appearance as average; innovative food as poor, and appropriateness of the temperature as very poor. The study gives relevant recommends.

DOI

10.21608/jaauth.2016.49701

Keywords

Gender, fast-food, perception, Attitude

Authors

First Name

Aliaa

Last Name

Elnagar

MiddleName

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Affiliation

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Email

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City

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Orcid

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First Name

Mohammed

Last Name

Morsy

MiddleName

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Affiliation

کلية السياحة والفنادق - جامعة الفيوم

Email

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City

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Orcid

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First Name

Mohammed

Last Name

Gad Al rab

MiddleName

Sheded

Affiliation

کلية السياحة والفنادق - جامعة الفيوم

Email

-

City

-

Orcid

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Volume

13

Article Issue

1

Related Issue

7684

Issue Date

2016-06-01

Receive Date

2016-02-09

Publish Date

2016-06-01

Page Start

191

Page End

198

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_49701.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=49701

Order

7

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Perception of Attitude to Fast-Food Restaurants: A Comparative Study of Male and Female Consumers

Details

Type

Article

Created At

22 Jan 2023