Examining the effect of Customer-Related Factors on the Relationship Between Advertising Creativity and Meaning Creation

Examining the Impact of Content Marketing on Advertising Effectiveness: A Study on the Egyptian Market for Passenger Automobiles

Brand Image as A Mediator in The Effect of Celebrity Endorsement on Purchase Intention

THE EFFECT OF MARKETING CONTENT FOCUS AND APPEAL ON CONSUMER ENGAGMENT BEHAVIOUR, BRAND ADVOCACY & PURCHASE INTENSION The case of the SME Egyptian Healthcare industry

Celebrity Endorsement: Theoretical Insights and Key Attributes for Effective Marketing

Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness

Investigating the Relationship between Advertisement Tools and Advertisement Effectiveness: An Applied Study on Charitable Advertisements in Egypt

The Impacts of Advertising and Promotion in Light of the Activity of: Sensory Receptors, Brain Regions and Appetitive and Defensive Motivational Systems

أثر التسويق المؤثر على قرار الشراء (دراسة ميدانية)

اهمية عوامل الاقناع بالاعلانات وتأثيرها على سلوک المتبرع "دراسة ميدانية"