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248162

The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrica

Article

Last updated: 04 Jan 2025

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إدارة الأعمال

Abstract

The study aimed to identify the relationship between sustainable supply chain management practices and the sustainable performance of the organization when mediating digital marketing by applying to electrical and electronic device manufacturers, and the study was conducted on a sample of 390 individual marketing, procurement, and store managers of the companies studied. Using the AMOS structural construction equation to test the relationship between the study variables shows a positive moral correlation between sustainable supply chain management practices and the sustainable performance of in-practice food manufacturers and digital marketing. Statistical analysis results have shown a positive moral impact of sustainable supply chain management practices on both digital marketing and the organization's sustainable performance and a positive moral impact of digital marketing on the organization's sustainable performance. Finally, the study found that digital marketing mediates the relationship between sustainable supply chain management practices and the organization's sustainable performance. In the light of the study results, a set of recommendations was proposed that could contribute to supporting and strengthening the role of both the sustainable supply chain.

DOI

10.21608/jces.2022.248162

Keywords

Supply chain management practices, Digital Marketing, sustainable organizational performance

Authors

First Name

AbdElaal

Last Name

AbdAllah AbdElaal

MiddleName

-

Affiliation

Faculty of commerce, Al-Arish University

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Orcid

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Volume

13

Article Issue

2

Related Issue

35471

Issue Date

2022-04-01

Receive Date

2022-04-01

Publish Date

2022-04-01

Page Start

1,117

Page End

1,193

Print ISSN

2090-3782

Link

https://jces.journals.ekb.eg/article_248162.html

Detail API

https://jces.journals.ekb.eg/service?article_code=248162

Order

24

Type

المقالة الأصلية

Type Code

986

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات التجارية والبيئية

Publication Link

https://jces.journals.ekb.eg/

MainTitle

The impact of digital marketing as an intermediate variable in the relationship between sustainable supply chain management practices and the sustainable performance of electrica

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Type

Article

Created At

22 Jan 2023