Beta
248099

?Is Online Store Atmosphere a Determinant of Online Store Revisit Intention

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

إدارة الأعمال

Abstract

Online purchase has increased dramatically over the previous ten years.  The growing demand increased the competition among online stores and hence, the ability to attract visitors' attention leading to actual purchase become critical for business success.  This research aims at analyzing the determinants of online store revisit intention namely online store atmosphere and its dimensions including virtual layout and design, virtual atmospherics, virtual theatrics, and virtual social presence. A thorough literature review was conducted whereby research hypotheses were developed. Structured questionnaires were distributed among a sample of 384 users of Souq.com electronically via Google forms. Statistical analysis was employed where appropriate statistical techniques were adopted to analyze the gathered data. Results revealed a significant  positive effect between virtual layout and design and virtual social presence on online store revisit intention. Moreover, an insignificant effect was reported between virtual atmospherics and virtual theatrics on online store revisit intention.  Discussion of results and managerial implications were explored.

DOI

10.21608/jces.2022.248099

Keywords

Online store atmosphere, Revisit intention, Virtual layout, Virtual social presence

Authors

First Name

Naglaa

Last Name

Mohamed Diaa

MiddleName

-

Affiliation

Assistant Professor of Business Administration Department of Business Administration Faculty of Commerce and Business Administration Helwan University, Egypt

Email

-

City

-

Orcid

-

Volume

13

Article Issue

2

Related Issue

35471

Issue Date

2022-04-01

Receive Date

2022-04-01

Publish Date

2022-04-01

Page Start

525

Page End

265

Print ISSN

2090-3782

Link

https://jces.journals.ekb.eg/article_248099.html

Detail API

https://jces.journals.ekb.eg/service?article_code=248099

Order

11

Type

المقالة الأصلية

Type Code

986

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات التجارية والبيئية

Publication Link

https://jces.journals.ekb.eg/

MainTitle

?Is Online Store Atmosphere a Determinant of Online Store Revisit Intention

Details

Type

Article

Created At

22 Jan 2023