Factors affecting consumer–brand identification An empirical study among smartphone users in Egypt

The Relationship Between Social Media Marketing and Brand Trust – applied on mobile phone sets brands in Egypt

تأثير التسويق عبر الفيسبوک علي الإرتباط بالعلامة التجارية: دور الديموغرافيا والرسومات النفسية دراسة تطبيقية على مستخدمي الهواتف الذکية في مصر.

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

The Role of Social Media in Building Brand Equity: A Study on the Facebook Pages of the Airlines Sector in Egypt

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptia

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

Evaluation of the Smartphones Characteristics Affecting the Brand Switching: Applied on the Egyptian Consumers

دور وسائل التواصل الاجتماعي في نشر الوعي بالعلامات التجارية في مصر

The Impact of Social Media promotion on Brand Image An Applied study on Small and Micro Enterprises in Egypt