The Relationship Between Green Marketing and Consumers’ Buying Behavior Towards Green Products. A Field Study on Organic Food Industries in Egypt

Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case

العوامل المؤثرة على نية شراء مستحضرات التجميل الخضراء

Greenwashing Effect on Customers’ Behavior at Some Five-Star Hotels in Egypt

The Impact of Green Human Resource Management Practices in Creating Sustainable Competitive Advantage "A Descriptive Study of a Sample of the Egyptian Food Industry"

Predicting the Organic Food Purchase Behaviour in Egypt: An Empirical Study Investigating the Pro-Environmental and Service-Scape Effect on the Consumer’s Purchase Behaviour

THE ROLE OF GREEN MARKETING ON CONSUMERS’ ATTITUDES FOR PURCHASING THE ENVIRONMENT FRIEND PRODUCTS IN EGYPTA FIELD STUDY

Green Marketing and its Impact on EgyptAir Employees Performance

أثر تطبيق استراتيجية التسويق الاخضر فى قطاع الفنادق على التنمية السياحية فى مصر