دور الإعلان الفكاهي في تعزيز مكانة العلامة لدى عملاء شركات اتصالات الهاتف المحمول بمصر The role of humorous advertising in enhancing brand positioning among customers of mobile t

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects

دور الوعى بالعلامة التجارية کمتغير وسيط بين اتصالات العلامة باستخدام وسائل التواصل الإجتماعي ونية الشراء: "دراسة تطبيقية على طلاب جامعة دمياط"

Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship

Investigating the Relationship Between Electronic Advertising and Consumer Buying Behavior (An Empirical Study on Mansoura University Students )

The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social medi

Using of nostalgia as a communication Strategy in TV advertising design campaigns to influence behaviour of brands consumers (An Analytical study on TV advertisement campaigns in

الوعي بالعلامات التجارية في الإعلان ودورها في اتخاذ القرار الشرائي لدي المستهلک المصري.

The mediating role of awareness and trust in the relationship between green marketing and green purchasing intentions: An Empirical study on environmentally friendly cleaning pro

The relationship between brand trust and brand attachment : An applied study