The research aimed to study the efficiency of investment for the production of jojoba in the Red Sea Governorate by studying and analyzing the determinants of production capacity, the structure of costs and revenues, and estimating the criteria for financial and economic evaluation of jojoba cultivation in accordance with the current situation to determine the profitability of this activity, and the extent of its tolerance to the economic risks that can face its production from By measuring its sensitivity to high production costs, declining revenues, and the extent of its impact on financial and economic evaluation criteria, and identifying the constraints facing jojoba production.
The research reached several results, the most important of which is the high values of financial and economic feasibility indicators for this activity, as investing in the production of jojoba is from profitable projects because it achieves profits that exceed the cost of the alternative opportunity based on the criteria of financial analysis, where the internal rate of return reached about 49%, as well as the ability of an activity Jojoba production to meet the changes that occur in both revenue and costs according to the sensitivity analysis, and jojoba production activity yields more returns than the costs used in its production based on the net added value of about 74.57 thousand pounds, in addition to the IJ contribution Endodontic for the production of jojoba in national income due to the increase in net value added compared to the wages based on the social surplus of 81.34 thousand pounds.
The research ended with several recommendations, the most important of which is the necessity to invest in unconventional crops, especially jojoba, by encouraging farmers, young graduates and investors in the Red Sea Governorate to grow this crop, to advance the cultivation and production of jojoba.