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214102

The Impact of Yield Management on the Profitability of Food and Beverage Department in Five-Star Hotels

Article

Last updated: 22 Jan 2023

Subjects

-

Tags

Hospitality

Abstract

Research on applying the Yield Management concept to restaurants has been growing since the term Restaurant Yield Management (RYM) was first investigated in the late nineties. This study presents a comprehensive review of the effect of yield management implementation on the profitability of food and beverage sections at five-star hotels in Greater Cairo.The study aims to maximize the revenue in restaurants by applying RYM. The quantitative approach employing an online structured questionnaire was used. The employed sampling type in this study is total population sample, non-probability and purposive. The total distributed questionnaire was one hundred seventy questionnaires and the number of returned and valid questionnaires for analysis is one hundred fifty with the response rate was (88.23%).The findings indicate that pricing significantly affects profitability. Also, competition significantly affects profitability. On the contrary, the other (six) variables of yield management were found to have a significant effect on profitability. The high significance of pricing and competition analysis. 

DOI

10.21608/ijhth.2021.214102

Keywords

restaurants, Yield Management, Dynamic pricing, Competition Analysis, Price Fairness, Food and Beverage

Authors

First Name

Oncy

Last Name

Shaheen

MiddleName

Helmy Abdel Gawad

Affiliation

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Email

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City

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Orcid

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First Name

Mohamed

Last Name

Morsy

MiddleName

A.

Affiliation

-

Email

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City

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Orcid

-

First Name

Omar

Last Name

Qoura,

MiddleName

-

Affiliation

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Email

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City

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Orcid

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First Name

Karam

Last Name

Zaki

MiddleName

Mohamed Gomaa

Affiliation

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Email

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City

-

Orcid

-

Volume

15

Article Issue

1

Related Issue

27388

Issue Date

2021-06-01

Receive Date

2022-01-14

Publish Date

2021-06-01

Page Start

116

Page End

126

Print ISSN

2636-4131

Online ISSN

2636-414X

Link

https://ijhth.journals.ekb.eg/article_214102.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=214102

Order

10

Type

Original Research Articles

Type Code

806

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

-

Details

Type

Article

Created At

22 Jan 2023