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35112

Evaluating Food Court Operation in Shopping Malls to Enhance Customer Satisfaction for Different Market Segments

Article

Last updated: 04 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

Hospitality
Tourism Management

Abstract

Food courts in shopping malls become a huge food operation market. Mall's visitors always seek
for good meal with reasonable price. Menus and services in food courts need more attention to
reaching for the customers' satisfaction. The overall objective of the study is to analyze the
different ways to enhance customer satisfaction for different market segments. The specific
objectives of the study are:
1. To identify the influence of prices on different customers ages.
2. To identify the problems of the services provided by the food court restaurants.
3. To identify different services such as E-ordering, ethnical food, and green food items.
There were 500 surveys are distributed in food court of different shopping mall in Egypt (Dandy
Mega Mall, Mall of Egypt, and Mall of Arabian). Questions revolved around age categories and
purpose of visiting the mall. Cross tabulation had been done between age categories and different
preferences in services. The results showed that, price was the most relevant factor for different
ages. There was a statistically significant correlation between dissatisfaction and problems in
food court such as places availability, food quality, and staff. The wireless services and software
application were not activated till now. Green and ethnical food items were begun to take place
in food courts. This study concluded that the relationship of food quality attributes and customer
satisfaction at food court restaurants

DOI

10.21608/ijhth.2019.35112

Keywords

Food Court, Shopping Malls, Fast Food Operations, Customer Service, E-Ordering in Food Court

Authors

First Name

Noha

Last Name

EL Shaer

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

Volume

13

Article Issue

1

Related Issue

5797

Issue Date

2019-03-01

Receive Date

2019-06-17

Publish Date

2019-03-01

Page Start

152

Page End

172

Print ISSN

2636-4131

Online ISSN

2636-414X

Article File

IJHTH_Volume 13_Issue 1_Pages 152-172.pdf

PDF . 921.8kB

Link

https://ijhth.journals.ekb.eg/article_35112.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=35112

Order

11

Type

Original Article

Type Code

804

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

Evaluating Food Court Operation in Shopping Malls to Enhance Customer Satisfaction for Different Market Segments

Details

Type

Article

Created At

22 Jan 2023