35102

Evaluating the Strategic Performance in Tourism and Hospitality Establishments in Egypt "Applied on Alexandria City"

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

Hospitality

Abstract

Strategic performance evaluation has become an important way for ensuring the proper function
of work in different establishments and organisations. It plays an important role in assessing the
financial, operational and competitive performances of the establishment's work environment.
Because of the importance of the tourism sector in Egypt and the vital role it plays in the
Egyptian economy and the entire development process, this study aims at identifying the extent
of evaluating the strategic performance in tourism and hospitality establishments in Egypt. The
study depended on primary data through addressing (11) questionnaire forms to managers of four
and five-star hotels in Alexandria, as well as (42) questionnaire forms to managers of travel
agencies "category A' in Alexandria; distributed from October to December, 2018 in order to
evaluate the strategic performance and identify how it is implemented in these important
establishments. The study also depended on secondary data represented in Arabic and English
books, periodicals, theses, dissertations and reports that are related to the subject of study. The
findings of the study have revealed that there is no optimum implementation of the strategic
performance evaluation in tourism and hospitality establishments in Egypt. The study
recommends establishing an administrative department for delivering reports to the general
manager regarding strategic planning, monitoring and evaluation as well as adopting regular
internal and external evaluations for ensuring the level of strategic performance.


DOI

10.21608/ijhth.2019.35102

Keywords

Strategy, strategic performance evaluation, KPIs, tourism and hospitality establishments

Authors

First Name

Mohamed

Last Name

Zohry

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

First Name

Ahmed

Last Name

Hammad

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

Volume

13

Article Issue

1

Related Issue

5797

Issue Date

2019-03-01

Receive Date

2019-06-17

Publish Date

2019-03-01

Page Start

13

Page End

34

Print ISSN

2636-4131

Online ISSN

2636-414X

Link

https://ijhth.journals.ekb.eg/article_35102.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=35102

Order

2

Type

Original Article

Type Code

804

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

Evaluating the Strategic Performance in Tourism and Hospitality Establishments in Egypt "Applied on Alexandria City"

Details

Type

Article

Created At

22 Jan 2023