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247995

العوامل المؤثرة على تبنى إستراتيجية المحيط الأزرق في الشرکات الصناعية المصرية

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Last updated: 04 Jan 2025

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Abstract

Organizations to face competition use one strategy from Blue Ocean Strategy (B.O.S) or Red Ocean Strategy (R.O.S).Organization use The Blue Ocean Strategy dimensions, which are increase, reduction innovation and elimination. or use The Red Ocean Strategy to face competition and take more market share  through traditional tools such as compete in existing market space ,exploit existing demand , make the cost\value trade-off, align the whole system of a organization's activities with its strategic choice of differentiation or low cost. The aim of this research is investigating the extent of adoption of the Blue Ocean Strategy in the Egyptian organizations in Tenth of Ramadan city and its role in enhancing the competitive advantage. This has been investigated through the implementation of the (B.O.S) indicators (Innovation, Increase, Reduction and Elimination).Any Organization choose Marketing competitive strategy to achieve its objectives from (B.O.S) or (R.O.S). Researcher test the research problem by using descriptive method through sample tool which distributed (341) responses from organizations management to find research results &recommendations.

DOI

10.21608/jsfc.2020.247995

Keywords

Blue Ocean Strategy, Innovation, Increase, Reduction - Elimination - Market dynamic, Material complex- Material importance, Red Ocean Strategy, value innovation

Authors

First Name

عمرو

Last Name

مصطفى محمد حسين

MiddleName

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Affiliation

مدرس إدارة الأعمال – معهد المدينة العالي للإدارة والتکنولوجيا

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City

القاهرة

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Volume

23

Article Issue

1

Related Issue

35456

Issue Date

2020-01-01

Publish Date

2020-01-01

Page Start

377

Page End

412

Print ISSN

1687-322X

Link

https://jsfc.journals.ekb.eg/article_247995.html

Detail API

https://jsfc.journals.ekb.eg/service?article_code=247995

Order

15

Type

المقالة الأصلية

Type Code

761

Publication Type

Journal

Publication Title

المجلة العلمية لقطاع کليات التجارة

Publication Link

https://jsfc.journals.ekb.eg/

MainTitle

العوامل المؤثرة على تبنى إستراتيجية المحيط الأزرق في الشرکات الصناعية المصرية

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Article

Created At

22 Jan 2023