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202031

Use Intention of Aggregator Medical Mobile Apps’ (M-apps) and Revealing Reasons for Non-Use

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

The current study has two main objectives. The first, is to examine the impact of perceived ease of use, usefulness, risk and product involvement on intention to use aggregator medical mobile apps.  The second objective is to reveal factors which might make some healthcare consumers not use aggregator medical mobile apps. Thus, a single cross sectional descriptive research was employed, and questionnaires were used to gather data from 111 app users over two months (March and April 2021) from Cairo, Giza and Alexandria. Multiple regression was used to test the research hypotheses. Results indicate that perceived usefulness, product involvement and perceived ease of use have significant positive impacts on intention to use aggregator medical mobile apps, while perceived risk has no significant impact on intention. Moreover, the responses of nonusers shed light on reasons which discourage them from using this type of medical mobile apps.

DOI

10.21608/acj.2021.202031

Keywords

Mobile Marketing, Mobile Apps, medical mobile apps, technology acceptance model (TAM)

Authors

First Name

Sally Raouf

Last Name

Garas

MiddleName

-

Affiliation

Lecturer of Marketing Faculty of Financial and Administrative Sciences Pharos University in Alexandria

Email

sally.raouf@pua.edu.eg

City

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Orcid

-

Volume

58

Article Issue

5

Related Issue

28483

Issue Date

2021-09-01

Receive Date

2021-06-23

Publish Date

2021-09-01

Page Start

171

Page End

201

Print ISSN

2682-4183

Online ISSN

2682-4191

Article File

ACJ_Volume 58_Issue 5_Pages 171-201.pdf

PDF . 664.9kB

Link

https://acjalexu.journals.ekb.eg/article_202031.html

Detail API

https://acjalexu.journals.ekb.eg/service?article_code=202031

Order

5

Type

المقالة الأصلية

Type Code

759

Publication Type

Journal

Publication Title

مجلة جامعة الإسکندرية للعلوم الإدارية

Publication Link

https://acjalexu.journals.ekb.eg/

MainTitle

Use Intention of Aggregator Medical Mobile Apps’ (M-apps) and Revealing Reasons for Non-Use

Details

Type

Article

Created At

22 Jan 2023