This paper aims to explores the effect of the determinants of total quality management on the performance of higher educational institutions, with a focus on the faculty of business administration -Nahda university (NUB) in Egypt. The study assesses how TQM's critical factors such as management leadership, customer focus, strategic planning, human resource management, service design, information and system analysis, continuous improvement, and benchmarking affect the operational and academic performance of educational institutions.

The research adopts a mixed-methods approach, integrating both qualitative and quantitative data collection techniques. The methodology includes a case study of NUB, with data gathered through structured surveys distributed to faculty and administrative staff, Quantitative data were analyzed using statistical tools, while qualitative data were subjected to thematic analysis.

Key findings include improved management support, enhanced working environments, increased productivity, higher levels of customer satisfaction, and better internal process integration. Notably, the research highlights the critical role of management leadership and continuous improvement practices in driving these improvements. However, the study also identifies challenges, such as resistance to change and the need for more robust benchmarking practices.

While the findings underscore the effectiveness of TQM in improving educational quality and the organizational effectiveness, the research also points to limitations, including its focus on a single institution and the potential bias of self-reported data. Future research is recommended to expand the scope to multiple institutions and to incorporate more objective performance metrics to validate these findings.

Keywords: Total quality management, Organizational effectiveness