Gamification and Essential Determinates of Motivational Level An Application of Self-Determination Theory in Egypt

The Impact of Motivation on Employees’ Engagement: An Empirical Study from the IT Industry Sector in Egypt

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

THE EFFECT OF MARKETING CONTENT FOCUS AND APPEAL ON CONSUMER ENGAGMENT BEHAVIOUR, BRAND ADVOCACY & PURCHASE INTENSION The case of the SME Egyptian Healthcare industry

Exploring The Relationship Between Social Media Advertising Characteristics and Purchase Intention Towards Cosmetics and Personal Care Industry in Egypt

Investigating The Motivations For Hybrid Learning in Egypt: A Focus on Self-Determination Theory

The Nexus Between Digital Content Marketing Consumption and Customer Purchase Decision: An Empirical Study on FMCG Industry Consumers in Egypt

Psychological Empowerment and Employees' Administrative Creativity: New Evidence from Egyptian Public and Private Universities

Investigating the Relation between Corporate Entrepreneurship and Employee Turnover Intention, Mediated by Job Satisfaction and Organizational Commitment: An Applied Study on Egy

The Relationship Between Gameful Experience and Online Mobile Gaming Adoption “An empirical study on Egyptian private university students”