This study examined the transformation of beach areas in Suli Bawah, Central Maluku Regency, Maluku Province, Indonesia, initially used as domestic backyards and kitchens, into vibrant tourist destinations managed predominantly by women. Using a qualitative, phenomenological case study approach involving semi-structured interviews with five female vendors, the research explored the socio-economic impacts of this shift on local livelihoods. The findings revealed that these women have successfully established businesses, offering refreshments, local delicacies, and rental services for beach equipment, while enhancing the site's appeal through improvements such as night lighting and seating arrangements. The transition has significantly increased their income, particularly during holidays and school breaks, fostering economic empowerment and resilience. However, challenges such as competition, resource management, and long-term sustainability remain. This study highlighted the potential of community-driven tourism initiatives to promote women's economic participation and provided insights into the broader implications of the blue economy for coastal communities. Future research should explore strategies to address these challenges and to expand the model's applicability in similar contexts.