419581

Modern technologies and its role in promoting ambient advertising

Article

Last updated: 27 Apr 2025

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Tags

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Abstract

Ambient advertising is a creative and innovative form of out-of-home advertising that aims to clearly surprise consumers by placing unexpected ads in unusual locations and using unexpected means. ambient advertising is used to attract the recipient's attention in unconventional ways, to stand out from the clutter of traditional advertising, and to create memorable experiences and engage audiences in unexpected environments, ultimately leading to increased brand awareness. The world has recently witnessed technological developments in the field of advertising, where technology has provided new and complex techniques. Technological techniques, with the help of modern devices and computer technologies, have helped overcome advertising clutter and place it outside traditional media, so that the advertisement presents a kind of product benefit in a clear way. When done well, advertisements are visually and intellectually creative. Despite being seen by a relatively small audience compared to other advertisements, they are still attractive to the target audience. The research problem lies in how to utilize modern technologies in designing an innovative ambient advertisement that is integrated with the surrounding environment. Ambient advertising also aims to identify the modern technologies used in ambient advertising and to move away from familiar advertisements for the recipient, making them stick in the recipient's mind, which helps in delivering the message to a large number of recipients.

DOI

10.21608/idj.2025.419581

Keywords

Ambient Advertising, Out, of, home Advertising, Modern Technologies

Authors

First Name

Mai

Last Name

Sayoh

MiddleName

Mahmoud Radwan

Affiliation

Associate professor, Department of Advertising, Faculty of Applied Arts, Damietta University, Egypt

Email

maisayoh@du.edu.eg

City

-

Orcid

-

Volume

15

Article Issue

3

Related Issue

53545

Issue Date

2025-05-01

Receive Date

2025-12-22

Publish Date

2025-05-01

Page Start

501

Page End

509

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_419581.html

Detail API

http://journals.ekb.eg?_action=service&article_code=419581

Order

37

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Modern technologies and its role in promoting ambient advertising

Details

Type

Article

Created At

27 Apr 2025