AI is a powerful force transforming lives, interactions, environments and societies. We use AI every day, mostly without noticing. Self-driving vehicles, digital assistants, chatbots, face recognition and drones are just a few examples of AI applications. This paper reflects on the ethical aspects of using artificial intelligence (AI) systems in educational contexts. On the one hand, the impact of AI in the field of education is promising where recent research suggests that AI will enhance the teaching–learning process, as well as the engine of what is already being called Education 4.0. However, there is an emphasis on the ethical dangers of AI in the educational context concerning transparency, privacy, data protection, human rights, and data ownership, to mention a few. This paper focuses on four main issues: 1. Professional ethics, 2. Benits of AI in education, 3. Ethical considerations and caveats of AI and finally, Measures and/or recommendations to mitigate AI ethical caveats.