419738

The Impact of Digital Leadership on Organizational Ambidexterity in Saudi Travel Agencies: Mediation of Strategic Flexibility

Article

Last updated: 27 Apr 2025

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Abstract

The study aimed to explore the mediating role of strategic flexibility and its four dimensions (coordination flexibility, production flexibility, marketing flexibility, and human resources flexibility) in the relationship between digital leadership and organizational ambidexterity in travel agencies in the Kingdom of Saudi Arabia. The descriptive analytical approach and questionnaire were used to collect data from the study sample, which consisted of managers and supervisors in these agencies. The analysis of 422 valid questionnaires was based on using appropriate statistical tests to verify the study objectives and hypotheses. The results showed a statistically significant positive effect of digital leadership on organizational ambidexterity, strategic flexibility, and its four dimensions. The results also showed a statistically significant positive effect of strategic flexibility and its dimensions on organizational ambidexterity. The results also showed that strategic flexibility, the production flexibility, and marketing flexibility played partial mediating roles, while the coordination flexibility and human resources flexibility played complete mediating roles in the relationship between digital leadership and organizational ambidexterity in travel agencies.

DOI

10.21608/ijthsx.2025.358286.1145

Keywords

Digital Leadership, Organizational Ambidexterity, Strategic Flexibility, Travel Agencies, Saudi Arabia

Authors

First Name

Sultan

Last Name

Alkhozaim

MiddleName

Mohammed

Affiliation

College of Tourism and Antiquities, King Saud University

Email

salkhozaim@ksu.edu.sa

City

-

Orcid

-

Volume

8

Article Issue

2

Related Issue

54336

Issue Date

2025-04-01

Receive Date

2025-02-05

Publish Date

2025-03-29

Page Start

26

Page End

47

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_419738.html

Detail API

http://journals.ekb.eg?_action=service&article_code=419738

Order

419,738

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

The Impact of Digital Leadership on Organizational Ambidexterity in Saudi Travel Agencies: Mediation of Strategic Flexibility

Details

Type

Article

Created At

29 Mar 2025