415930

The impact of E-Commerce on the availability of marketing information for agricultural export companies

Article

Last updated: 29 Mar 2025

Subjects

-

Tags

Agricultural economics and extension

Abstract

This study aims to examine the impact of e-commerce on the availability of marketing information for agricultural export companies. The research relied on both primary and secondary data sources. Secondary data sources included statistical publications and previous studies, while primary data were collected through an online questionnaire distributed to 250 agricultural export companies. The research reached several important findings regarding the impact of e-commerce on agricultural exports. The data revealed several obstacles limiting agricultural companies' benefits from e-commerce, the most significant of which is fraud, which accounts for 79% of the sample studied. The study also found that a large percentage of farmers and small producers (78%) lack sufficient skills in using modern technological tools, which hinders their progress in this field. On the other hand, the study showed that traditional communication methods, such as email and fax, still play an important role in agricultural crop export processes, with an 88% usage rate. In light of these findings, the research recommends strengthening legal regulations in Egypt to ensure the security of e-commerce transactions in the agricultural export sector, as well as enhancing the role of cooperative associations and developing their ability to provide necessary marketing information to farmers and exporters.

DOI

10.21608/svuijas.2025.359711.1438

Keywords

E-commerce, Marketing Information, agricultural exports

Authors

First Name

Samar

Last Name

Shard Hassan

MiddleName

B.

Affiliation

Department of Agricultural Economics & Extension, Faculty of Agriculture, South Valley University, Qena 83523, Egypt

Email

sshared685@gmail.com

City

-

Orcid

-

First Name

M

Last Name

Hamdon

MiddleName

M. M.

Affiliation

Department of Agricultural Economics & Extension, Faculty of Agriculture, South Valley University, Qena 83523, Egypt

Email

m.hamdon@agr.svu.edu.eg

City

Qena

Orcid

-

First Name

Zahraa

Last Name

Abdelkawy

MiddleName

B. M.

Affiliation

Department of Agricultural Economics & Extension, Faculty of Agriculture, South Valley University, Qena 83523, Egypt

Email

z.mohamed@agr.svu.edu.eg

City

Qena

Orcid

-

Volume

7

Article Issue

1

Related Issue

53133

Issue Date

2025-01-01

Receive Date

2025-02-10

Publish Date

2025-01-01

Page Start

123

Page End

134

Print ISSN

2636-3801

Online ISSN

2636-381X

Link

https://svuijas.journals.ekb.eg/article_415930.html

Detail API

http://journals.ekb.eg?_action=service&article_code=415930

Order

415,930

Type

Original Article

Type Code

1,132

Publication Type

Journal

Publication Title

SVU-International Journal of Agricultural Sciences

Publication Link

https://svuijas.journals.ekb.eg/

MainTitle

The impact of E-Commerce on the availability of marketing information for agricultural export companies

Details

Type

Article

Created At

29 Mar 2025