The research aimed to identify the attitudes of rural university youth towards self-employment, and their sources of information, And the obstacles faced by the university-age rural youth respondents towards practicing self-employment. And proposals that encourage the practice of self-employment, As well as determining the nature of the relationship between the attitudes of rural university youth towards self-employment and the variables of the study. The research was conducted at Al-Azhar University, Assiut Branch, as a geographical field, on a sample of 148 rural students in the college, and the questionnaire was used through personal interviews with the respondents to collect data in the field. To display the data, tables of frequencies and percentages, Spearman's rank correlation coefficient, chi-square, and Cramer's coefficient were used to measure the intensity of the relationship. Using the Statistical Software Package for the Social Sciences (SPSS).The most important results were: A little more than a third of the respondents practiced self-employment during their studies. Nearly three-quarters of them have a family member working as a freelancer. The majority of the respondents have a high level of ambition, their aspiration for leadership is high, and the nature of relationships within the family is democratic. The most used sources of information were social networking sites, and the least used was radio. It became clear that there is a positive correlation at a significance level of 0.01 between the leadership degree of the university rural youth respondents and their attitudes towards self-employment. There is a significant relationship at a significance level of 0.01 between the variables of practicing self-employment during the study, the work of a family member in self-employment, the type of family, the profession of the guardian, the nature of relationships within the family and their attitudes towards self-employment, The research reached a set of recommendations, the most important of which are: Providing greater material resources and capital to carry out small production projects to provide suitable job opportunities, Educating the family to its children about the importance of moving toward self-employment instead of waiting for a government job, Providing the necessary capabilities in universities to train young people for self-employment, It provides a link between youth and private companies and factories.