Abstract: Childbirth, particularly during the active phase of labor, can be an intense and challenging experience, especially for primiparous women. The active phase is often associated with significant pain and heightened anxiety, which can affect the overall birth experience. Purpose: To determine the effect of applying Rebozo techniques on pain intensity, anxiety and birth experience among primiparous women during the active phase of labor. Design A non-randomized controlled clinical trial design Setting: The study was carried out in the labor and delivery unit at National Medical Institution in Damanhour, under the Ministry of Health and Population in El-Beheira Governorate, Sampling: A convenience sample of 80 laboring women participated in the study. Four Instruments were used: (Basic data structured interview schedule, Visual Analogue Scale (VAS), Beck Anxiety Inventory (BAI) and Childbirth Experience Questionnaire (CEQ).Results: The study results revealed that there was a statistically significant difference between the study and control groups in favor of the former in relation to pain levels at both cervical dilation points (4 cm and 8 cm) P= (0.021&.022) respectively, severity of anxiety P= (0.036&.0.003) respectively, Majority of the study group reported a positive experience with labor, compared to the control group. Conclusion: Rebozo techniques are effective non-pharmacological methods for alleviating labor pain, reducing anxiety, and improving birth experience among primiparous women during labor. Recommendation: Integrating rebozo techniques into nursing care protocols can relieve pain, reduce anxiety levels, and enhance the overall maternal experience during labor.